Brand ambassadors are the ultimate piece of the branding puzzle for many leading brands and companies. Most commonly brand ambassadors promote, provide customer service, and act as expert advocates for the brand. They are essential to help grow & launch developing brands in their infancy, and also strengthen & grow brand awareness to new potential consumers.
Put simply, a “brand ambassador” is a term used in the marketing world in reference to a person who represents and promotes your company or product. Also known as "promotional specialist", or "brand representative". A brand ambassador will endorse the products and services of your company as well as embody your corporate identity in appearance, demeanor, values, and voice.
Credible brand ambassadors provide visibility to your brand, by boosting brand awareness and ultimately sales. The brand ambassadors’ performance lies in their ability to strengthen the customer-product/service relationship and influence their own audience within seconds of the customer interaction. A successful brand representative will be fully knowledgeable of the product, be able to quickly develop rapport & engagement with the consumer while creating excitement and a strong interest in the product. They will take a consultative approach to meeting the customer’s need & providing a solution by utilizing a combination of their product knowledge, excitement, and keen ability to promptly connect with the customer.